Richard La Ruina, nicknamed Gambler, was a 'mega chode' and never even kissed a girl until he was twenty something years old. These days he's a well versed pick up artist and runs PUA Training, a very successful pick up education company in London. In the book, Richard describes his old days, his turning point, his journey, his tough and embarrassing moments and his successes, and of course he gives you his well tested system - methods and tactics to do it yourself, in a more natural free flowing way rather than following strict 'pick up rules'. Click for more info and if you want to order.