Ross Jeffries, the man behind Speed Seduction, does not need to be introduced. Known as the father of the community, Ross is an avid user of NLP and hypnosis-related techniques, and as Speed Seduction matured, he has been putting more emphasis on mental inner game and on the understanding of the woman's psyche. As the seduction teaching industry grows at an exponential rate these days, Ross still manages to get excited every time a student of his wins a big score using his methods ;)